WHAT THEY NEEDED
6 weeks before the start of E3 2018, NEU was contacted by Epic Games to discuss a merchandise partnership for their Fortnite booth at the event. NEU was tasked with designing + producing the merchandise, organizing the booth setup including POS capabilities, staffing, and selling for the 3-day event. In addition to the booth at E3, Fortnite hosted their first ever Pro-Am, teaming up 50 pro players with 50 celebrities and setting them against each other for their share of a $3 million charity prize pool. NEU was tasked with this setup as well, providing a merchandise booth with staffing + POS system to make it happen.
WHAT WE GAVE THEM
Fortnite wanted a unique array of product with bright colors and fun designs to showcase to their fans at the events and that is exactly what we gave them. NEU designed a line of product ranging from t-shirts and hoodies, to snapbacks and pop sockets, in a wide range of colors and designs. With over 100 unique SKUs, NEU was able to showcase a full store for the 3-day event.
Additionally, NEU provided a fully staffed merchandise setup across 3 different locations. On top of the product itself, NEU provided the merch displays and signage for the booth along with the POS tech to complete all transactions.
E3: NEU completed more than 3,400 unique transactions, averaging out to over 2 transactions every minute for the 3-day period.
3,400 unique transactions
Pro-Am & After Party: Between these 2 events, we secured an additional 1,100+ transactions during the selling timeframe of 5 hours (over 3.5 per minute).
3.5 transactions every minute