
THIS IS NEU
NEU is an award-winning licensing and merchandising company with a fresh approach to fan engagement. We work with brands, teams, events and organizations of all kinds to create and distribute innovative consumer goods to fans globally. NEU serves as a one stop shop combining design, sourcing, distribution, direct to consumer, wholesale and live events. We work to build customer relationships and brand value for the long term.
We simplify the process for distributing, sourcing, and curating corporate merchandise that gets employees and partners excited about repping your brand.

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IN THE NEWS
JUNE 16, 2021
SonicFox Gets Their Own Plushie, Sells Out In Two Hours
Dominique “SonicFox” McLean, the non-binary Defender of Trans Rights and perhaps the best fighting games player of a generation, got their own plushie yesterday.
JUNE 15, 2021
Fighting games’ favorite furry SonicFox gets their own plush
Five-time EVO champion SonicFox now has their own plushie. “This furry gremlin has been signed off by SonicFox to officially fuck shit up,” says the merch store for Evil Geniuses, SonicFox’s club since last spring.